Consumer Food & Nutrition Trends

Health-conscious consumers of all ages are taking a proactive and holistic approach to their wellbeing by focusing on vitality.

Individuals are striving to reach their peak potential through newly accessible and more widely available, tailored interventions.

Curiosity for culturally-inspired food experiences is driven by global migration, social media, and real-time digital discovery.

Against heightened levels of anxiety, consumers are chasing feel-good experiences as they tap into their emotional landscape.

Access to lifestyle influencers and unlimited options allows consumers a more flexible approach to food, drink, pleasure, and rest.

As environmental challenges grow, consumers and industries are adapting to ensure food security while reducing ecological impact.

Brands innovate with natural foods and plant-based ingredients to create unique culinary experiences that meet new consumer needs.

Amid financial challenges, consumers go beyond cost to consider time, health, satisfaction, and self-care when making food choices.